About me
I'm a Digital Marketing graduate who believes the best way to learn is by doing — so during my studies I didn't just read theory, I delivered real campaigns for real clients.
Three years of practical project work alongside a BSc from Robert Gordon University gave me hands-on experience in TikTok strategy, social media content, audience research and multi-channel campaigns.
Six years in fast-paced, customer-facing environments have sharpened something textbooks can't teach: an instinct for what connects with people — and what doesn't.
Currently learning TikTok Ads Manager, Meta Blueprint and GA4. Looking for a remote or hybrid role where I can grow fast and contribute from day one.
Piotr Biela — Aberdeen
Selected work
Five projects.
Real strategy.
Three projects delivered as part of my BSc at Robert Gordon University — real briefs, real clients, real deliverables. Plus two concept projects demonstrating full-stack digital strategies across hospitality and fashion.
Namaste Delhi
Restaurant · Social Media Campaign · 2023
TikTok-first campaign driving awareness for cooking classes. Built a 3-month content calendar, produced 15 short-form videos, coordinated 3 influencer partnerships and ran a £200 Facebook Ads test.
View presentation ↗Aberdeen FC Community Trust
Non-profit · Fundraising Campaign · 2023
Multi-channel fundraising strategy for a £1M campaign. Donor segmentation model, 4-part email sequence and community storytelling content series delivered to the Trust.
View case study ↗LUNAR-COMET
B2B SaaS · Email Strategy · 2023
B2B email marketing strategy for a new supply chain SaaS starting from zero. Researched open rate psychology, subject line patterns and send timing to build a tailored outreach plan.
View full strategy ↗Cairn Coffee
Specialty Café · Concept Project · 2025
Full digital strategy for a fictional Aberdeen specialty coffee shop — competitor audit, 30-day content calendar, £600 paid ads across Meta and TikTok, plus a 90-day measurement framework.
View case study ↗STANE
Minimal Fashion Boutique · Concept Project · 2025
Launch strategy for a fictional Aberdeen fashion boutique — three-phase Meta Ads plan, micro-influencer outreach, 4-sequence email strategy and a live brand landing page.
Toolkit
Skills that
ship work
Tools are only as good as the strategy behind them. Here's what I know — and what I'm actively building on.
Social & Content
Paid & Analytics
Tools & AI
Languages
Why me
What makes me
different
A lot of marketing graduates have the same degree, the same tools, and the same CV template. Here's what I have that most don't — and why it's actually useful to you.
Deep food & hospitality fluency
6 years working inside restaurants — not observing them. I understand the operational reality behind food brands: what they can actually deliver, what their customers care about, and what content resonates. That's rare in a junior marketer.
AI workflows as a practical skill
I use Stable Diffusion, ComfyUI, Foocus and AI writing tools daily — not as novelties, but as genuine production tools that speed up asset creation. Most juniors claim "AI skills" and mean ChatGPT. I mean image generation pipelines.
Bilingual — Polish & English
Native Polish speaker, fluent English. If your brand has any Polish-speaking audience — in the UK or EU — I can create content that actually sounds right, not translated.
Strategy-first mindset
My degree wasn't just "how to post on Instagram." It covered consumer behaviour, campaign planning, B2B content strategy and audience research. I know why tactics work, not just how to execute them.
Get in touch
Let's work
together
I'm actively looking for a remote or hybrid marketing role — happy to chat about briefs, contracts, or anything creative. Response within 24 hours.